Branding Trends in The 1980s

BRANDING TRENDS IN THE 1980s

Buildings age and become dilapidated

Machines wear out

People die

But what lives on are the brands

Coca-Cola: The 1980s was a time of much change for the Coca- Cola brand. The 1980s was an era were people were craze about fitness, when legwarmers and headbands were in vogue. The taste was changed in 1985 after 99 years and was generally know as the new coke. 

Coca-Cola themes in the 80s were
• 1982 - Coke is it!
• 1985 - America's Real Choice
• 1986 - Red White & You (for Coca-Cola Classic)
• 1986 - Catch the Wave (for New Coke)
• 1989 - Can't Beat the Feeling. (also used in the UK)

This was in sync with the rebellious trends of the 80s fashion

Dulux brand in 1986 was remodeled with Computer Graphics, having a distinctive layout, minimalism and soft colors

Dulux Ad !986

Dulux Ad 1948

Dulux Ad 1969

Guinness in the 1980s had very striking use of Computer Graphics, varying font styles and sizes, was Bold, colorful, instructive and unique. Soft but yet hard.

1964

1967

1967

Heinz brands's Ketchup was relaunched in 1987 with a new label and package having Computer Graphics, More colors and a Change in shape/functional

Graphic Trends in The 1980s

GRAPHIC TRENDS IN THE 1980s

Graphic design trends in the 1980s can be said to be in your face, punk, loud and quite colorful. This can be seen in the following designs.

Memphis-Milano Graphic Style in the 1980s had Striking Colors, a Post Punk look and used Geometric Shapes

Digital Design as used in Science Screen Shots in 1980s was characterized by the use of grids, Motifs evoked by science friction and Text fonts based on Computer.

Peter Saville Orchestral Manoeuvres in the Dark Album cover in 1984 was a unique graphic work. Having Traditional Patterned Textiles, Digital Graphics and Varying front size and styles

Malcom Garett, credit page of his book “ Dark Than Shark” in 1986 used a different grids system having a distinctive layout, minimalism and varying front size and styles.

Some unique graphic designs of this period are shown below